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Luxury pre-worn fashion lies just a click away. As part of The Drum's retail focus week , Wendy Karlyn of Rightpoint explains how resale platforms might beat luxury brands at selling their own clothes. Luxury resale platforms give old clothes new life - and brands new customers / Jakob Owens via Unsplash The saying that “luxury never goes out of style” has never been truer.

Thanks to a combination of consumer preferences, technological innovations, and marketing, the luxury resale market is growing fast. In 2023, consumers bought close to $50bn worth of pre-loved clothing, bags, and accessories – 12% of the market value of new luxury purchases. In the luxury watch category, resale accounts for 30% of the market’s total value, and its growth is outpacing new luxury watch sales , according to BCG research.



While some luxury brands are worried about the impact of the resale market on their new-goods sales, forward-thinking labels including Gucci experiment with ways to incorporate resale into their retail model. Done well, this approach has the potential to bring in new customers and assuage younger shoppers’ sustainability concerns. Advertisement The resale market: where luxury and sustainability connect Gucci’s new partnership with luxury resale platform Vestiaire allows customers to trade in selected “pre-loved” purchases for store credit.

The process is similar to trading in a luxury car: Gucci and Vestiaire authenticate traded-in items for authenticity and c.

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