Athletic apparel giant is facing mounting pressure over allegations of misleading consumers about its environmental impact, reported. A class-action lawsuit, filed in the US District Court for the Southern District of Florida, accuses the company of greenwashing through its ‘Be Planet’ marketing campaign. The gold standard of business intelligence.
According to , the core of the complaint centres on the discrepancy between Lululemon’s public sustainability commitments and its reported environmental performance. While the company has pledged to reduce its environmental footprint, including targets for sustainable materials and water conservation, the lawsuit alleges that its greenhouse gas emissions, particularly those linked to its supply chain, have significantly increased. Lululemon’s 2022 impact report, cited in the lawsuit, reveals a near-doubling of scope 3 emissions compared to 2020.
The lawsuit further contends that Lululemon’s marketing strategy employs imagery of nature and environmental responsibility to create a perception of the brand as environmentally conscious. Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research.
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