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WARMER weather means one thing: beach days. And whether you’re hitting the British coast or jetting off somewhere tropical, having the right bag for all your beach essentials is key. Imagine the convenience of a spacious bag that effortlessly holds your beach towel, sunscreen, a good book, snacks and even a change of clothes.

Now, picture this all in a design that turns heads and complements your beach attire. Enter: Sainsbury’s . The supermarket’s in-house fashion label , Tu, has dropped a stylish colour-block crochet bag perfect for summer.



The zip-up tote features block stripes of black and beige crochet, and even has a zip-lock compartment on the inside. Content creator Aimee Vivian took to Instagram to alert other shoppers to the handbag. But it was the £12 price tag that really had her stunned.

“I cannot believe this bag was only £12,” she said. “It’s my new beach bag, hand luggage, work bag - everything! “I actually love it.” Have you ever dug through a cavernous, disorganised bag in search of your sunglasses, only to come up with a handful of sand? A well-designed beach bag includes double lining and zip compartments - just like the Tu piece.

A stylish beach bag isn't confined to the shoreline, either. Its versatility extends to a variety of summer activities, from picnics in the park to casual city strolls and weekend getaways. In Aimee’s case, Sainsbury’s £12 piece will be perfect for work.

The same attributes that make a beach bag ideal for.

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