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, /PRNewswire/ -- LOTTO®, premier Italian sports brand, announced today a strategic partnership with the Brooklyn Aces, joining owners Kevin Durant, , . LOTTO will become the first athletic brand in the ownership group of a professional pickleball team. Additionally, LOTTO branding will be integrated into the Brooklyn Aces logo and on player apparel.

LOTTO joins forces with the Brooklyn Aces in a partnership that will also make the brand, established in 1973 and world-renowned for its innovative performance-driven footwear, apparel and accessories, the team's official apparel sponsor. The brand has a long and storied history in tennis and soccer, and has recently expanded into pickleball. In 2023, LOTTO announced a partnership with DICK's Sporting Goods to serve as the U.



S. anchor retail partner for LOTTO's soccer and racquet sport products. "With LOTTO's heritage in soccer and racquet sports, pickleball's explosion on the scene presents a natural opportunity for brand growth," said , Chief Marketing Officer, Fashion & Athletic Verticals, at WHP Global, which owns the LOTTO brand.

"The ownership group assembled by the Brooklyn Aces offers a dynamic blend of culture and sports that makes this venture an exciting investment." "We're incredibly excited to welcome LOTTO as part of the Brooklyn Aces team," said Boardroom CEO and Aces majority owner . "Not only are they committed to the growth of this team, but to the growth of pickleball as a whole.

" The Brooklyn Aces recently en.

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