A hundred years is a milestone only a few in fashion can lay claim to. This year, Loro Piana joined the ranks. And to celebrate, the Italian brand revisited their roots for the fall/winter 2024 season with a collection that paid homage to what they are best known for: uncompromising elegance and a devotion to textile excellence and innovation.
The womenswear collection comprises 45 looks, many of which drew inspiration from the personal styles of the late Sergio and Pier Luigi Loro Piana , the brothers responsible for the brand’s growth since the ‘70s. There is plenty of tailoring and it leans on the softer side, teetering between masculine and overtly feminine; sumptuous everyday separates layered over each other, ladylike co-ords, tuxedos with gentle shoulders and languid evening wear dresses. Standouts include outdoorsy coats and jackets which are indulgent and practical in equal measure and a deceptively simple khaki colored long sleeve jumpsuit.
Bandanas styled around the neck keep the collection youthful and directly reference the Loro Piana brothers’ sartorial sensibilities, as do the pins used to fasten jacket lapels. Everything is effortless, refined and never trying. In characteristic Loro Piana fashion, the clothes are unapologetically classic and void of much embellishment.
Even so, they are constructed with enough contemporary nuance to keep the brand relevant and more importantly covetable. At the heart of the collection is Loro Piana’s mastery of textil.
