New Delhi, Jul 18 (PTI) Guided by its vision to become a name epitomising individuality and empowerment for young women, new-age fashion brand NEWME is charting out an aggressive expansion blueprint for its line-up of styles catering to the diverse preferences of Gen Z women, says CEO Sumit Jasoria. Building on the business momentum, NEWME aims to establish its presence in 20 key cities by opening 40-50 stores in 12-18 months, and sprucing up infrastructure that supports its thriving online platform to ensure a seamless omni-channel experience for customers. “Since our inception in 2022, the journey has been driven by a deep understanding of Gen Z women, aged 18-25, who are keen on expressing their individuality through fashion,” Jasoria, who is also founder of the Bengaluru-headquartered company, told PTI.
"In the current financial year, we anticipate a significant 4-5X revenue increase, following our impressive 18-month growth streak of 7X," he added. NEWME, which recently closed a funding round led by Accel, currently sources over 40 per cent of its merchandise from India. The company, Jasoria said, recognises India's immense potential as a sourcing destination, and is committed to further scaling sourcing activities from within the country.
Excerpts from the interview: Q: What is the mission and vision of NEWME? Tell us about your journey? A: At NEWME, our mission is to meet the evolving fashion needs of GenZ women, offering trendsetting styles and seamless shopping e.
