The need of the hour? Simple, powerful fashion symbols that can be wielded by the right social media heroes to start a revolution, says Vogue Arabia’s sustainability editor-at-large . Katniss’s hand gesture symbolized the revolution in The Hunger Games As you are reading this, the Cannes Film Festival will have received global media attention for the fashion looks of the actors walking one of the most famous red carpets in the world. But while I am not able to comment on any of it (my print deadline for this June issue is before the festival opens), I can’t help but wonder if anyone could use this powerful communication platform to launch a new campaign for democracy and social and environmental justice.
After all, social media has catapulted some of these celebrities to an insane level of fame; they could literally get everyone to do anything with just wearing one look or one accessory. Back in 2010, when I launched The Green Carpet Challenge at the Golden Globes, I got some of the actors to join me to amplify the message. At the time, no one was talking about sustainable fashion, and social media wasn’t even a thing.
Their endorsement and joining meant that the movement got bigger and stronger carpet after carpet, year after year. But were I to start this today, with sustainability being one of the most overused words from the dictionary and with social media on steroids..
. What would I do? Salma Hayek and Ashley Judd wear black at the Golden Globes in 2018 in suppo.
