Limited Too, the iconic tween clothing brand, announced it would be relaunching in July, sending millennials into a frenzy of nostalgia for the early 2000s fashion staple. The retailer, known for its bright colors, glittery details and girly designs, plus plaid Bermuda shorts and spaghetti strap camisole tops, was a closet essential for girls growing up in the 2000s. The brand was discontinued in 2008.
Now, more than 15 years later, Limited Too is coming back. Limited Too will officially relaunch July 12, the brand announced Friday. “We are thrilled to announce the return of Limited Too, a brand with a rich heritage that has long been cherished by tweens and their families.
Our team is dedicated to honoring this legacy by ensuring that every product is crafted with the utmost attention to detail and designed to resonate with today’s tween market,” Joseph Gabbay, CEO of brand management company Bluestar Alliance, said in a press release. The relaunch is geared towards tweens and to serve as a "generational bridge." "Now, parents and guardians who once cherished the brand can joyously introduce their children, ushering in a new era of Limited Too enthusiasts," the company said.
Limited Too reappeared on Instagram earlier this month, posting close-up shots of what appeared to be hoodies, jeans and more, with cryptic captions about what it all might mean — until a post on June 17. "Here to tell you this is for real. Launching in July," the caption read.
Limited Too fans h.
