Three Lidl superfans have the chance to bag a cool £2,500 and all they need to do is sport the supermarket's merch range at a festival this summer. The supermarket, whose streetwear and accessories have become increasingly popular in recent years, is scouring social media for fans of its attire to proudly don it at some of the year's biggest festivals. These 'Merch Muses' will be the UK's most fashionable festival-goers, sporting everything from statement bucket hats to brightly coloured wellies as they enjoy performances across the country.
In return for wearing the merch range, they'll receive two VIP tickets to either Tramlines, Boardmasters or Victorious festivals. They'll also get £2.,500 spending money, covering travel costs, and the opportunity to rub shoulders with celebrities on stage as official operators of the sought-after merch cannon.
These lucky festival-goers will also feature across Lidl's social channels throughout the summer, showing off the merch to Lidl's millions of followers. This search comes after the launch of Lidl's latest merch collection - hitting middle aisles on Thursday, June 13. The collection includes a 90s-inspired shell jacket and wellies, perfectly suited for the unpredictable British weather and festival season.
For those sunnier days, the supermarket is releasing a pair of sliders and a bucket hat. And to finish off the look, shoppers can grab a Lidl bandana to add that final touch to their stylish outfits. Festival enthusiasts who fan.
