, /PRNewswire/ -- The global licensed sports merchandise market size is estimated to grow by .78 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 4.
64% during the forecast period. Design and material innovations leading to product premiumization is driving market growth, with a trend towards increasing popularity of athleisure. However, increasing competition from unorganized sectors poses a challenge.
Key market players include 47 Brand LLC, Adidas AG, ANTA Sports Products Ltd., Boardriders, Columbia Sportswear Co., DICKS Sporting Goods Inc.
, Fanatics Inc., Frasers Group plc, G III Apparel Group Ltd., Hanesbrands Inc.
, Li Ning Co. Ltd., New Era Cap LLC, Nike Inc.
, Prada Spa, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co. Inc.
, Thornico AS, Under Armour Inc., and VF Corp..
Get a detailed analysis on regions, market segments, customer landscape, and companies- The global licensed sports merchandise market is experiencing significant growth due to the popularity of athleisure fashion. Athleisure refers to clothing designed for athletic activities that are suitable for workplaces and other locations. Major athleisure outfits include yoga pants, leggings, gym tanks, sports bras, tights, shorts, and sneakers.
Consumer purchasing power and changing preferences, influenced by celebrity endorsements, are driving demand for these products. Innovations in design and materials, such as moisture-wicking and stretchability, are .
