SRINAGAR, July 7: Lieutenant Governor Manoj Sinha released the book titled “The Swinging 70s: The Stars, Style and Substance in Hindi Cinema” edited by Ms Nirupama Kotru and Sh Shantanu Ray Chaudhuri, in Srinagar, today. The Lt Governor, in his address, congratulated the editors- Nirupama Kotru and Shantanu Ray Chaudhuri- and publisher, Om Books for bringing out the excellent book. “Cinema is not just about entertainment and business.
It is a powerful tool for social change. Through path-breaking commercial films and famous works of parallel cinema, our filmmakers have tried to strike a balance between entertainment and social responsibility. It reflects cultural ethos and have always played an important role in nation-building,” the Lt Governor said.
He said the book will act as a gateway for the readers to revisit the 70s era of Hindi Cinema. Speaking on the special bond Jammu Kashmir shares with the majestic world of cinema, the Lt Governor said the films and theatre have always played a key role in socio-economic transformation. He also highlighted the efforts of the UT Administration to revive the film ecosystem in J&K.
“The filmmakers are returning to the valley. The rich culture, breathtaking landscapes, world class facilities and augmented film-related infrastructure have positioned Jammu Kashmir as the most favourite film shooting destination,” the Lt Governor said. He said that J&K Film Policy has created a vibrant film ecosystem in the UT and administra.
