Lewis Hamilton has entered a partnership with Dior (Image: Getty) Lewis Hamilton has been named as a brand ambassador for Dior, as well as the guest designer for a new Africa-inspired skiwear capsule. The Mercedes star has held a long-standing interest in fashion and even creates his own collections under his ‘Plus 44’ brand, but Hamilton is now taking steps into the luxury menswear industry, teaming up with Dior to create his own collaboration. “I wanted to bring vibrancy, I wanted to figure out how to do something a little bit different to what Dior does so well,” Hamilton explained.
“It’s very comfortable. It’s definitely more relaxed.” Related articles Red Bull 'underwhelmed' by Perez replacement as under-fire star gets F1 lifeline Russell has nine-word message for England stars after being in Berlin for final As per a report from WWD , Hamilton has teamed up with Dior’s artistic director of menswear, Kim Jones, to create a line that encapsulates the 39-year-old’s love of extreme winter sports, but also accounts for his beliefs regarding sustainability and animal rights.
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