Located in the popular Pacific Mall in Delhi , the store reflects Levi’s ® commitment to the Indian market and focus on head-to-toe denim lifestyle shopping experiences across the country NEW DELHI , June 18, 2024 /PRNewswire/ — Levi Strauss & Co. (LS&Co.) today unveiled its new Levi’s ® store in Pacific Mall, Tagore Garden in New Delhi .
Spanning 9150 square feet (approximately 850 sqm), it is the largest Levi’s ® store in India as well as the biggest Levi’s ® store within a mall globally. The opening bears testament to the company’s commitment to the Indian market, adding to its fleet of owned-and-operated stores across India , and is in line with its direct-to-consumer strategy and expansion in Asia . Featuring Levi’s ® Icon store concept, the store promises an elevated shopping experience for its customers.
From the three-dimensional façade with a broken ombre effect at the entrance with its eye-catching visual portal to indigo ceilings and indigo ombre pillars, every aspect of the store exudes a contemporary allure synonymous with Levi’s ® iconic style. With bespoke elements such as LED displays with visual animations displayed throughout the day, the store is designed to appeal to new as well as existing customers. The store also houses the renowned Levi’s ® Tailor Shop, offering enhanced personalization services such as custom embroidery and distressing, enabling customers to create unique, personalized products tailored to their preferences.
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