Les Benjamins has partnered with HUGO , the younger offshoot of the Hugo Boss brand, for a seasonal collaboration rooted in contemporary streetwear, tailoring and longevity. Founded in Istanbul in 2011 by Bunyamin Aydin, Les Benjamins has captured the attention of designers across the globe for his cultural storytelling through design, while HUGO has quickly built a reputation for spotlighting young talent and preserving opportunities for self-expression. This season the Istanbul-based streetwear designer embarks on a cross-cultural exchange with the younger Hugo Boss brand for a romantic capsule where East meets West and casual dressing meets heritage tailoring.
Designed for AW24, this collaboration draws from the eclectic Eastern aesthetics that inform Aydin and Les Benjamins distinct style, along with the youth and energy that propels HUGO. The collaboration consists of 18 pieces that span across menswear, womenswear and gender-neutral clothing. The collaboration offers an expansive wardrobe, from raw-edged co-ords and boxy suits for men to wide pants, tank tops and tailored blazer and skirt for women.
A standout design is the gender-neutral black trench coat, oversized with a distinct red HUGO label on the back, and a soft knitted rose stitched to the front. The coat and the rest of the collection offer a causal yet refined finish from Les Benjamin’s distinct Turkish-punk influences and HUGO’s expert craftsmanship and tailoring. The collaboration is dark and romantic .
