The global beauty-tech company is showcasing the versatility of its advanced hairdryer technology and taking center stage on this year's runway MIAMI , May 31, 2024 /PRNewswire/ -- Laifen , a beauty-tech brand that combines functionality with design to provide consumers with high-speed hairdryers and next-gen electric toothbrushes, is excited to announce its exclusive sponsorship with the prestigious Miami Swim Week Show (MSW), taking place from May 29 th to June 3 rd . This year, the show is focused on the intersection of wellness, beauty, and fashion, while boosting visibility for new and emerging designers with inclusivity at the forefront. This goal aligns seamlessly with those of Laifen, as the brand manufactures products that are thoughtfully designed and sit within the wellness and beauty space, most notably with their Swift Hairdryer and SE Hairdryer .
Though the devices' technology is premium, all Laifen products are accessible; an important brand pillar that guides their product development to ensure the inclusivity of all consumers. "Laifen is thrilled to partner with Miami Swim Week as the show's exclusive hair dryer sponsor, offering our brushless motor hairdryers to inspire the runway's unique and diverse styles," said Hongxin Ye , founder and CEO at Laifen. "As a company dedicated to pushing boundaries to create the most functional yet beautiful products on the market, we share Miami Swim Week's goal of spotlighting innovative designers and their products that .
