Former Minister of Information and Culture, Alhaji Lai Mohammed, has described Nigeria’s creative industry as a “goldmine” and a “fast-growing” sector. He highlighted the industry’s vast potential for business opportunities, employment, earnings, and entertainment, noting its impressive growth trajectory and significant contributions to the nation’s economy. The Kwara-born ex-Minister further stated that the country’s creative industry is contributing immensely to its Gross Domestic Product (GDP).
Mohammed, who stated this at a forum tagged “Giessen Meets the World” organised by the IHK Giessen-Friedberg Chambers of Commerce and Industry in Germany on Thursday, highlighted that Nigeria’s creative sector spans 24 diverse segments, including fashion, music, film, literature, and visual arts, among others. Mohammed, who is also the managing partner of Bruit Costaud, a policy advisory firm, cited research from Jobberman, noting that the creative sector is Nigeria’s second-largest employer, with the potential to create an additional 2.7 million jobs by 2025.
He elaborated on the sector’s expansive value chain, which encompasses production, distribution, and marketing, thereby supporting diverse employment opportunities. “The creative sector serves as a powerful engine for economic growth, contributing substantially to Nigeria’s GDP through the production and distribution of creative goods and services,” Mohammed said. He emphasised how the industry�.
