They are vibrant, they’re cool and they stand out. They’re Itzy, the South Korean girl group who debuted in 2019 and has multiple hits on the Billboard charts. And their G-Shock watches under a collaboration with Casio, are a thorough reflection of them.
The quintet – Yeji, Ryujin, Chaeryeong, Yuna and Lia (whose real name is Choi Jisu and is currently on hiatus) – has been G-Shock brand ambassador since February 2023. G-Shock x Itzy watches are imprinted with the South Korean girl group’s name on the caseback. Casio appointed them to that role because of the powerful, expressive songs and cool performances that gave the band its charm.
The company has even launched a site specially for them: gshock.casio.com/my/g-news/new-releases/2024/gma-series/ Their first collaboration series – G-Shock x Itzy – offers more fun takes on G-Shock watches, infused with the group members’ personalities as well as elements identified with them.
The GMA-P2100SG-1A and GMA-P2100SG-4A worn by Ryujin and Chaeryeong are based on the GMAP2100, which is a smaller version of the GMA-S2100 analog-digital combination watch. As for the GMA-S120VA-7A and GMA-S140VA-7A worn by Yuna and Yeji, they are based on the GMA-S120 and GMA-S140 respectively, which are more compact versions of ever-popular analog-digital combination watches. The various collections in the series feature pop colours and subtle dazzle, for instance dials with a metallic sheen or a lustrous gradation of colour.
The G-Sho.
