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KINGSTON, Jamaica — Tips to Crime Stop have increased by a massive 66 per cent in two years, the result of an innovative social media revamp by the police that is luring more Jamaicans to participate in the crime-fighting process while contributing to a push back against the destructive ‘Informa fi Dead’ culture. A key figure behind the initiative, Deputy Superintendent of Police (DSP) Shaunjaye Mitchell, former head of social media and digital content at the Jamaica Constabulary Force (JCF), said the campaign is rebuilding trust between the police and the public that has suffered decades-long erosion. “Statistically, based on the seismic increase in the number of tips flowing into Crime Stop (Jamaica) we can say it is having a positive impact on how people feel about sharing sensitive information with the police.

And even if we look at it anecdotally by looking at the positive online engagement and how people feel about their police force now, it is certainly having a positive impact on the ‘informa fi dead’ culture,” DSP Mitchell told Observer Online . Crime Stop received a total of 1,134 tips in 2023 compared to 685 in 2021. Since the start of 2022, the JCF has utilised satire across its social media platforms to send strong, comedic messages encouraging people to be more involved with crime-fighting and more open to providing anonymous tips and reports to Crime Stop.



“The shift in the direction of the Guns, Gangs and Gunmen campaign started in 2022 (1,148 .

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