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Designs by Kilkenny-based Cushendale Woolen Mills are part of the recently-launched annual Made Local campaign for Summer 2024 at the Museum of Literature Ireland (MoLI). This year, as well as reminding consumers of the wealth of Irish-made products available, DCCI is issuing a call to action encouraging retailers to join the Made Local initiative. Currently, 361 retailers across the country are supporting the Irish design and craft industry by stocking locally made products.

The focus of the campaign, especially during the peak summer tourist season, is to increase accessibility to experience Irish craft first-hand. Some 1,355 DCCI designers and makers and 350 retailers took part in Made Local last year. A survey, conducted by Amárach on behalf of DCCI in March 2024, looked at the purchasing habits of Irish consumers in relation to Made Local and Irish craft and design.



One quarter of those who took part in the survey considered it ‘very important’ to buy Irish when buying a craft item or gift. Supporting local makers and small businesses is key to economic growth in the craft sector. Of those surveyed, 2 in 5 (43%) have purchased an Irish made craft item in the past year .

The top factors that influence decision-making when buying Irish craft and Irish made products is the quality and design (64%) followed closely by wanting to support the local economy (61%). The craft and design sector in Ireland continues its growth trajectory, which highlights the importance of ca.

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