With the European Cup underway, it might be worth considering how sports play a role in the broader perception of companies. Some companies, despite being relatively unknown, pour significant sums of money into marketing during major sporting events. Other stocks are directly linked to the sporting events, giving them a leg up in organic marketing and product placement.
While for most Americans, the European Cup does not change their perceptions about companies like BYD (OTCMKTS: BYDDF ) and AliExpress (NYSE: BABA ), Europeans still make up a generous portion of the global markets for sports and commercial stocks alike. Thus, keeping an eye on which companies successfully weave into the marketing of the European Cup can be a good clue as to their potential future performance in the short term. As such, here are two sports stocks and one commercial stock that are likely to benefit from the increased exposure the European Cup is currently providing.
Adidas (ADDYY) With the European Cup currently being held in Germany and the overall dominance of Adidas (OTCMKTS: ADDYY ) sports products in central Europe, Adidas potentially has one of the best chances to gain market share from this year’s tournament. The company, which is known for its endorsement of star athletes and providing the kit for several European teams, including the Germans, has carved out a reputation for high quality, exceptional fashion, and overall success in the European market. Now, with the release of several.
