ROYAL fans are waiting in anticipation for Meghan Markle’s American Riviera Orchard brand to launch, with jams and wine on the list of potential items so far. While the promotional video feature s Meghan, Prince Harry is completely absent suggesting the venture is going to be a solo project of Meghan’s. A branding strategist has suggested why this could be a key selling point for the Duchess of Sussex.
Lucie Green told Fabulous : “Speculative - but strategically it could be so that there's no sense that she's leveraging a direct royal connection, or Harry isn't at least, for commercial ends. “Also, she has credibility as a former lifestyle influencer and entrepreneur in this space. He doesn't.
“She's building a new business based on her previous experiences and ventures.” Previously the Duchess of Sussex ran her now-defunct lifestyle blog The Tig, which featured recipes , travel and fashion guides, but she shut it down when she started dating Harry. Lucie added: “I think she has more credibility and has historically leaned more towards lifestyle projects vs Harry who has remained mainly philanthropic in his focus.
” Meghan teased the launch of American Riviera Orchard in March on Instagram , where the company bio reads “by Meghan, Duchess of Sussex.” Lucie said this could be key to creating a 'for women, by women' narrative for the brand. She continued: “I think she's always identified herself as a female entrepreneur and a woman in business.
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