FUJIFILM India, an imaging technology company with over 90 years of legacy in photo imaging, announces the onboarding of film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for the INSTAX business in India. These youth icons embody the INSTAX spirit. Kriti, renowned for her vibrant fashion sense, complements Fujifilm’s colourful instant cameras, while Kartik’s infectious smile and spontaneity align seamlessly with the candid charm of INSTAX.
Kartik Aaryan and Kriti Sanon become brand ambassador of FUJIFILM India The INSTAX series celebrated its twenty-fifth anniversary last year, introduced by Fujifilm to India in 2012 with Analog Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative INSTAX Pal digital camera. With a strategic focus on Generation Z, INSTAX products are accessible through diverse retail channels and their dedicated D2C platform, Instax.in.
Sharing her excitement, actress and brand ambassador, Kriti Sanon, voiced her enthusiasm, "I am excited to join the INSTAX family and share this unique experience with others. I've cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones. Each INSTAX print signifies a special memory, evoking a rush of emotions which is unmatchable in this digital era.
The playful and aesthetic design of their cameras and printers perfectly complements my personality, making INSTAX an essential part of my life." On the occasion, actor and brand ambassador, Kartik Aaryan sai.
