Company launches new, hand-crafted designs that celebrate family, faith and summer favorites , /PRNewswire/ -- James Avery Artisan Jewelry, a family-owned jewelry retailer based in , is launching its new summer designs and much-anticipated Charm Event today. This year's Summer Collection features hand-enameled charms, new celestial styles, and artful designs inspired by the flora and fauna of the season. Combined with the Charm Event running – , this release is sure to make this summer even sweeter.
"We are very excited to bring back the Charm Event, which is always a favorite with our customers," said James Avery Chief Product and Revenue Officer . "During the event, with the purchase of two charms, customers can choose a free charm holder, up to a value. It's the perfect opportunity to purchase a new design—or stock up on gifts for the coming holiday season.
" Along with the exciting addition of new necklaces and bracelets, the dangle ring is part of the offer this year. Additionally, this year's Charm Event features over 100 new charms to choose from since the last charm event, offering many ways for customers to tell their stories through charms. This season's new designs include a colorful slice of watermelon, a positive message of faith, a tropical fish and new charm featuring some of the states most popular wildflowers.
"Every year that we offer the Charm Event, we strive to keep it as exciting as possible with new designs," said , vice president of merchandising an.
