Jägermeister, in partnership with the iconic US label Santa Cruz, has launched a limited three-piece skateboard and fashion capsule collection. At the heart of the collaboration is the re-issue of the 1990s-designed cult skateboard which Jeff Kendall, CEO of Santa Cruz and legendary American skateboarder, designed out of love for Jägermeister — the “Kendall Deck.” Originally one of Santa Cruz Skateboards’ most successful designs, the nostalgic retro design of the Kendall Deck board features Jägermeister’s symbolic deer — a fusion of two brands synonymous with authenticity, creative expressions, and non-conformity to norms.
“Freedom, authenticity, tradition – and a dash of rebellion. Those are the values that unite our brands and skateboarding,” says Jeff Kendall, CEO Santa Cruz Skateboards. Speaking about the collaboration, Sven Schindler, Head of Global Brand & Digital Marketing at Mast-Jägermeister SE, said, “With Jeff Kendall, we have the consummate skating professional by our side.
He’s a long-time fan of the Jägermeister brand, and the board he designed on a whim over 30 years ago is something we can now revive and reissue together.” “With these limited-edition pieces, we want to inspire both fashion and skate enthusiasts alike. The limited pieces collection will be available starting from June 20, 2024, in selected Jägermeister online shops and directly at Santa Cruz,” he added.
Following the launch of the limited-edition pieces, .
