As it gets ready to commemorate its milestone with a show in Capri, industry experts look at how the brand has seamlessly intertwined celebrity, luxury and entertainment. Jacquemus in Capri, Italy / Jacquemus Jacquemus has been ramping up its marketing efforts ahead of its 15th-anniversary show in Capri on Monday, June 10. The runway event will be hosted at Casa Malaparte, the modernist Italian villa perched on a clifftop that has inspired artists such as Jean-Luc Godard and Karl Lagerfeld.
In addition to the catwalk, Jacquemus has announced the opening of a boutique store on the Italian island, generating buzz on Instagram with a stylish reveal. Consequently, the excitement surrounding what the French luxury brand has planned is palpable. This anticipation has been steadily building over the past decade within elite fashion circles and beyond.
Noticeably, the marketing and advertising communities have closely observed Jacquemus as it creates cultural moments rather than merely existing within them. The brand’s viral surrealist-style CGI campaigns, collaborations with popular models like Bella and Gigi Hadid and the honor bestowed by Anna Wintour at this year’s Paris Fashion Week all contribute to its growing prestige and intrigue. From an outsider’s perspective, it appears Jacquemus can do no wrong.
There’s such a fun element to everything it does that translates in a refreshing yet clever way. But how did it achieve this level of success? What is the secret sauce an.
