LOS ANGELES — Pioneering medical apparel brand has appointed Michael Alexander as its new chief executive officer. Alexander brings more than fifteen years of leadership experience and a proven track record to Jaanuu as the company moves into its next phase of growth. In the last decade, Jaanuu has earned its reputation as a disrupter in the fast growing, multi-billion-dollar medical apparel market.
The company’s focus on fashionable styles has resulted in a product line with exceptional fit, fabrics and functionality. In his new role, Alexander will focus on primary objectives including product evolution that’s healthcare-professional centric, strengthening company culture by empowering employees and unwavering customer satisfaction. “Jaanuu has made tremendous strides in its first ten years and I’m humbled by the opportunity to lead such a strong brand,” said Alexander.
“We’re excited to build on that momentum and further leverage the advantage we have of being a physician-founded company. That gives us a unique understanding of what healthcare professionals need while working with patients.” Alexander comes to the Los Angeles-based company after serving as president of Next Level Apparel (NLA), a wholesale producer and seller of premium quality blank apparel.
At NLA, he provided leadership to sales, marketing, and product management, with a focus on implementing strategic initiatives that delivered a cohesive, cross-functional go-to-market approach aimed .
