For vlogger-actress Ivana Alawi , live selling on TikTok is a family affair. The mobile platform, apart from being a popular video app, is also a place where businesses — whether small and big — can thrive. The internet personality was launched as TikTok Shop Philippines ‘ brand ambassador during the TikTok Shop’s Summit Pilipinas 2024 on May 9 at the Shangri-La The Fort in Bonifacio Global City, Taguig City.
In the press conference, Ivana shared that she has been live selling for about two years already. The Kapamilya actress has her own line of personal care products and supplements Ivana Skin and Ai Beauty. She initially launched a website for her business but decided to utilize TikTok when she realized how convenient selling on the app was compared to using a website.
This includes the seller being able to immediately attend to a query in live selling, as opposed to chatting with them and waiting for their response. Ivana also shared that she likes live selling her products on TikTok because it is where she gets to be herself and be “raw.” “I get to bring my family, kasi I’m always with my family.
So either nasa background [sila] or as in, nasa likod, or kumakain kami sabay-sabay, pero nasa likod sila, ako nasa harap, tapos kakain ako,” she said to reporters. The actress also bared how her support system — her family — operates on TikTok Shop. “‘Yung ate ko, she’s that techie person.
So she’s usually on the laptop, restocking, kasi ‘pag na-.
