Is the Gap BACK? Denim brand poised for a comeback after Anne Hathaway makes a splash with Zac Posen's shirt dress despite years of controversy including THAT Kanye West drama The mall chain has seen highs and lows, from record sales to Kanye West drama Now, the brand is having a resurgence with designer Zac Posen at the helm Posen is creating gowns for A-listers as the brand collaborates with buzzy Doen By Margaret Abrams For Dailymail.Com Published: 16:19 EDT, 5 June 2024 | Updated: 16:25 EDT, 5 June 2024 e-mail View comments Is the Gap back? The mall chain that first opened in 1969 in San Francisco has seen its fair share of highs and lows , from record sales to Kanye West drama. Gap was wildly popular in the 1990s and 2000s, with inescapable commercials and A-listers including Sarah Jessica Parker , Missy Elliott and Madonna starring in campaigns.
However, in the 2010s it seemed to fade into oblivion, with no one wearing the eponymous sweatshirts anymore - but in 2020, there was a bit of a resurgence, as Gen Z members took to TikTok to perform dances in the hoodies. Now, the brand is back and potentially better than ever with American designer Zac Posen, 43, at the helm , creating gowns for A-listers as the brand collaborates with buzzy brands like Doen and LoveShackFancy. Stars like Sarah Jessica Parker (pictured above) appeared in classic Gap commercials wearing the brand's wildly popular striped sweaters Now, the brand is back and potentially better than ever with Amer.
