, /PRNewswire/ -- The global intimate apparel market size is estimated to grow by from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 7.09% during the forecast period.
The customization of intimate apparel plays a pivotal role in shaping market demand, particularly amidst a growing preference for visually appealing and personalized products among fashion-conscious consumers, predominantly women. Customization not only enhances consumer satisfaction by meeting individual preferences and sizes but also aligns with the rising trend of athleisure in the industry. However, the market faces challenges such as intense competition due to fewer barriers to new entrants.
Key players like Victoria's Secret, Hanesbrands, and Chantelle SA continually innovate to maintain market relevance amid dynamic consumer preferences and competitive pressures. Get a detailed analysis on regions, market segments, customer landscape, and companies - Intimate apparel, once considered a mere necessity, has transformed into a fashionable category, particularly among women. The evolution of this market has led key manufacturers to expand their offerings beyond traditional lingerie to versatile and stylish innerwear.
One such trending product is sports bras, which have gained popularity due to their comfort, functionality, and fashion appeal. As consumers increasingly seek better performance from their clothing, manufacturers are responding with innovative fabrics and designs.
