Toss' Content Producer Paek Soon-do, who creates Toss' spinoff YouTube channel "Moneygraphy," speaks during a one-on-one interview with The Korea Times at the headquarters of Toss (Viva Republica) in southern Seoul, May 14. Courtesy of Toss No. of subscribers surges 10-fold over past year By Anna J.
Park "Moneygraphy" is one of two YouTube channels officially operated by Viva Republica, the Seoul-based fintech company behind Korea's financial super app Toss. While Toss' first official YouTube channel launched in 2018 has garnered about 114,000 subscribers in the past six years, Moneygraphy — which was started as a spinoff channel of the fintech firm in late 2021 — has attracted more than 231,000 subscribers in just two and a half years. The success of Moneygraphy can be attributed to Toss' horizontal corporate culture, as it generates the channel's creativity that yields videos covering a diverse array of topics, said Paek Soon-do, content producer of the YouTube channel.
During a one-on-one interview with The Korea Times earlier this month, Paek, who's been leading the entire production of Moneygraphy since the channel's opening in 2021, said that the spinoff channel's richness in topics spanning industry analysis, fashion, music, sports, dance and more, comes from Toss' unique corporate culture that emphasizes the autonomy of each employee. "From the beginning, the Moneygraphy channel was created as a spinoff from Toss' official channel, allowing us to break free from t.
