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Inducts Jellily Efedi as Fellow The National Institute of Marketing of Nigeria (NIMN) has urged the Federal Government to promote policies and regulatory frameworks capable of projecting Nigerian brands to a global audience. This was the fall out of the Institute’s annual marketing conference held recently in Ibadan where over 100 marketers conferred as associate members, full members, and fellows of the NIMN after the institute’s assessment and confirmation process. Similarly, concerns were raised about the approval processes of the government and how such processes can jeopardise Nigerian brands’ penetration into new markets, thereby creating a negative effect on the country.
Idorenyen Enang, president and chairman of the NIMN Council, while addressing the new inductees, emphasised the importance of upholding the highest standards as marketing professionals. Enang encouraged the inductees to leverage various interventions aimed at expanding their knowledge and expertise in contributing to the Institute’s growth and development. He further urged the inducted fellows to familiarise themselves with the NIMN Act, stressing that ignorance of the law is not an excuse.
One of the newly inducted fellows of the NIMN, Efedi Jellily Chukwuhumeyan, stated that the brand communicates information about origin of the goods, ownership, and relationship with other products. Hence, Nigerian brands must be distinctive and not descriptive to enjoy global relevance for a longer time..
