Inside the glitz and glamour of Royal Ascot: How high-end fashion, thrilling racing and dizzy prices help punters make memories of a lifetime, writes DOMINIC KING The glitz and glamour of Royal Ascot makes the famous event one like no other High-end fashion is as much a part of the prestigious meeting as the racing As racegoers pursue priceless memories, money seems no object at Royal Ascot By Dominic King Published: 06:18 EDT, 22 June 2024 | Updated: 06:18 EDT, 22 June 2024 e-mail View comments The week begins as it will end: with figures being revealed that take your breath away. Whether it is at an auction, where high-rollers bid to make their dreams come true, in the betting ring or even in the car park outside the course, these are the prices that tell you Royal Ascot is a meeting like no other. This is the most exclusive racing fixture in the world, an event where money is seemingly no object.
At a conservative estimate, these five magnificent days see investments worth more than a third of a billion in the pursuit of memories that will last a lifetime. It really is out on its own. Unlike the Cheltenham Festival , which has a narrative that seems to last 12 months, Royal Ascot almost sneaks into public view.
Spring and early summer is a frenzy in racing, with a succession of big races, such as the Classics at Newmarket and Epsom, flying at you one after the other. But that doesn’t mean people aren’t prepared. Trainers earmark races for their horses well in advance, .
