sellers on its UK marketplace to bolster its own private-label offerings. The claim asserts that from 2015 to the present, Amazon used sellers' proprietary data on pricing, demand, and design details to introduce competing products priced below market rates, thereby marginalizing indie brands. BIRA argues that Amazon leveraged the "Buy Box" feature to direct shoppers toward its own labels.
With intimate knowledge of what consumers bought and at what prices from external vendors, Amazon could precisely tailor its copycat fashion lines. The alleged anti-competitive practices enabled Amazon to inflate profits while squeezing out small businesses unable to match its data-powered undercutting. Despite collecting a 30 percent commission, Amazon is accused of misusing sellers' trade secrets to produce cheaper rival goods, leaving many independents struggling to compete on the dominant UK e-tail platform.
BIRA seeks...
Jenifer Jain.
