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Sarah Staudinger, Sarita Choudhury, Lisa Aiken Much of New York’s fashion crowd escaped to the Hamptons for Memorial Day weekend, and so did It girl brand Staud. Co-hosting with Lisa Aiken, Sarah Staudinger kicked off the with a luncheon on the patio of . The brand had much to celebrate with new boutiques: in East Hampton (with just across the street for shoppers in need of a curated selection of swim attire) and Nantucket, after a series of new collaborations with and .

“The Summer of Staud represents my favorite season of the year, both in life and fashion. It’s the season we, as a brand, identify most with. It’s optimistic, colorful, and full of adventure.



It’s food, fun, sun, travel, saturated colors, and saturated drinks,” Staudinger told . “The collection was designed for women still working in the city on those hot days who want to wear something easy and chic and not too overwhelmed with colors, with the contrast waist details for easy styling, great large bags, and a wide variety of stripes to take you straight from the office to the beach.” Given the designer's longstanding friendship with PJ Monte of Monte's Fine Foods, there was no better location to host the Memorial Day weekend fête and curate a delicious sampling of Italian treats.

Guests enjoyed a modern take on traditional Italian cuisine curated by Monte's and Alimentari Flaneur, with a grazing table fit for a Mediterranean seaside fête and almost irresistible to photograph. Party-goers s.

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