Amazon may not necessarily be the first place you'd think to look for a new outfit or accessory, however, there are some absolute gems on there - if you know where to look for them. And with Amazon Prime Day fast approaching (July 16-17), I - a fashion writer and frequent Amazon surfer - have picked out a few pieces that shoppers should have on their radar. When it comes to shopping fashion on Amazon, there are a couple of ways to go about it.
If you're looking for brands, you can simply type the retailer into the search bar and find their storefront, like Roman's here . Or you can navigate to departments and browse the fashion category there . Alternatively, there's The Drop, which is essentially Amazon’s ‘own label’.
featuring a selection of trend-led pieces and capsule wardrobe favourites. Or there's always the 'Today's Deals' section, where you can then filter by clothes, shoes and bags, and browse the latest deals. READ MORE: “I’m a size 22 - this £45 M&S dress hugs my body and makes me feel amazing” READ MORE: Beauty fans bag ‘free’ Kiehl’s eye cream worth £30 in deal that’s cheaper than Boots Among my top picks, there's a celeb-approved pair of jeans and some designer-looking sunglasses, as well as styles similar to those at the likes of M&S and Sweaty Betty.
While some are already reduced, others remail at full price, but you can always add them to your basket now and be notified of any price changes as Prime Day approaches. Amazon's Prime Day sa.
