Listen to Story In order to transform and promote business while preserving culture and heritage, IIM Sambalpur organised second edition of a 12-day weekend certificate programme called the 'Small Business Management Training Programme' for Master Weavers of Western Odisha in support with SIDBI. Conducted under the aegis of the Centre for Responsible Business, the programme is focused on various subjects including design, digital marketing, GST, Financial Management, Operation and communication skills. Approximately 25 Master Weavers are going through the training with a focus on-upmarketing through digital platforms such as Flipkart, Amazon and ONDC.
Professor Mahadeo Jaiswal, Director of IIM Sambalpur, emphasised the institute’s dedication to recognising and supporting India’s indigenous handloom industry. He pointed out that before British colonisation, India accounted for 25 percent of the world's textile production, a figure that has now dropped to less than 3 percent. "We believe the textile industry is crucial for India's development," Professor Jaiswal stated.
"To promote marketing and distribution, we initially partnered with Flipkart. However, we realised that our skilled master weavers and artisans needed basic business knowledge in areas such as GST and invoicing, marketing to deliver business training. All faculties teach subjects such as Marketing Management, Financial Management, Operations, Strategy, etc.
, in Odia languages. This pioneering effort makes II.
