Thousands flocked to IFEX Philippines 2024, where CITEM organized a major showcase of the country’s local and international food flavors and ingredients for trade and retail. Activities included live cooking demos and learning sessions from the culinary community and industry personalities. The three-day event was held at the World Trade Center Metro Manila from May 10 to 12, 2024.
The Center for International Trade Expositions and Missions (CITEM) officially opened the 17th edition of IFEX Philippines last May 10, 2024 to an estimated crowd of nearly 10,000 for the combined 3-day event at the World Trade Center Metro Manila in Pasay City, Philippines. The event surpassed expectations with initial and unofficial total export sales crossing USD165M, as compared to the USD163.29M generated in 2023.
CITEM, together with more than 500 exhibitors and event partners from across the country, welcomed visitors composed of the diplomatic corps, government agencies, international and local trade buyers and partners, retail customers, and media outlets. Members of the diplomatic community from Asia and neighboring regions also came to show their support. Leading the official opening activities, CITEM Officer-In-Charge and Deputy Executive Director Ma.
Lourdes Mediran said that “our country has a rich tapestry of flavors that remain unknown to certain parts of the world.” She added that the power of food to bring a sense of community and belonging is the perfect vehicle to show the.
