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Hypedrive – the automotive arm of Hypebeast – is throwing its first ever car event next week, in collaboration with Southern California’s premier event coordinator Brekkie Car Club and Stanton’s Rodeo 39 Public Market. CARS & COFFEE+ – a reference to OEM+ that keeps with the core ideals of a cars & coffee meet but with added elements and style – is the first in a series of car-centric meets under the Hypedrive vertical. Beyond the highly anticipated turn up of SoCal’s best cars, the event will also be home to a selection of brands from both the automotive scene as well as the fashion realm.

Promotional fashion vendors will include trending contemporary sneaker brand Collegium, automotive streetwear stalwart Illest, independent apparel brand Studio13 and more. Automotive parts companies and brands like Vorsteiner, Redline Oil, Formawerx, Carbontastic and others will also be promoting their businesses. Brekkie Car Club, founded in 2020 by Ralph Umayam, is a local car meet brand catering to Southern California’s burgeoning automotive scene.



Its core objective is to support small businesses and communities, tying together aspects of local retail, small business owners, creatives and artists by using an inclusive automotive scene as support and venue. Its current founder Dylan Morris has since taken ownership of the club and has grown it to be one of the most premier car culture brands in all of California. Through collaboration, partnerships with local businesses,.

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