Social media has created many new ways to make money, and over the past few years, it has led millions of people around the world to become influencers. Platforms like TikTok, Instagram, YouTube, and Snapchat have opened up doors for individuals who want to switch careers, become full-time creators, or supplement the income from their 9-to-5 jobs. The most important step to getting started as an influencer is to pick a platform or two and begin posting consistently.
While some creators eventually land on a specific content niche, such as fitness, beauty, fashion, or education, others post about many topics. Creator Ayomi Samaraweera gained hundreds of followers a few weeks after uploading her first TikTok when one of her videos about resigning and applying for new jobs went viral. "It was a lot of trial and error in the beginning," Samaraweera previously told Business Insider.
"I wasn't really thinking about a niche or how my content could be unique. I just posted what I felt like at the moment." A steady posting cadence has even helped some creators successfully launch companies, like Nadya Okamoto, who founded the period-care brand August in 2021.
She first grew her TikTok following rapidly by posting 100 times a day about menstrual hygiene and her experience in reproductive healthcare. "To me, the TikTok algorithm is like a lottery," she previously told BI. "The more lottery tickets you put in, the more chances you have of winning or, in this case, going viral.
" How many f.
