Bella McFadden is taking her fashions from URL to IRL. The 28-year-year old Canadian nearly broke the internet in 2020 when she became the first person to earn more than $1 million in sales on Depop, the go-to Gen Z platform to buy used and vintage clothing. Now, she’s opened her first-ever brick-and-mortar shop, iGirl, on the Lower East Side.
It sells both vintages duds — mostly Y2K era — as wells as corsets, charm bracelets, fishnets and chokers that McFadden designs herself. “I love the whole mall goth era from the late 90’s early 2000’s,” McFadden told The Post . In 2017, at age 20, dropped out of college in Canada to start iGirl, a brand that mixes thrift store finds with her own designs, such as a $25 silver heart pendant engraved with “iGirl” on the front and “Please Return to Heaven” on the back that’s been a hit.
Living at home in Winnipeg, she quickly grew the business into a “cyber styling service” where customers would send over their measurements and astrology sign, and she would source and sell them custom “theme” looks , such as “Mall Goth;” or “Teen Witch.” The service was a hit, especially with “people who want to dress vintage but are a little more on the basic side,” she said. Soon, she was fielding 30 orders a day for custom styling.
“I had an entire boutique in my apartment – six racks of clothes. I’d be shopping all the time and shopping for people’s measurements. They would send me their bust, waist, i.
