Since the dawn of 1995’s iconic film , fashion fanatics have been dreaming of Cher Horowitz’s closet outfit generator put together each day by a fictional computer programme. AI companies have been vying to recreate the concept, while image-sharing app Pinterest has surged in popularity as Gen-Z has looked for ways to log, organise and style outfits from their wardrobes. Now, an unexpected tool has emerged as part of the research phase of the consumer journey: iPhone’s humble Notes app.
It started when Apple released the iOS 17 iPhone update last September. The update allowed iPhone users to create digital stickers from any saved photo image to send through iMessage. Soon, fashion fans began to utilise the sticker function by copying and pasting outfit selfies and logging them to their Notes app, pre-planning outfits based on season or vacation.
Last year, 20-year-old influencer Amelia Keindl received over 4.5 million views on a video, sharing how she uses the Notes app as an everyday outfit generator by copying and pasting her selfies into avatar-esque stickers. She views it as a lookbook of her wardrobe.
“I easily see how pants and tops fit together without having to try them on every time,” says Keindl. Like others who use the app in this way, Keindl has created a personalised system of categorising her outfits by day or night. She also has a tab where she logs clothing purchases to create new outfit combinations.
“My favourite organisational method is by tempe.
