Since launching in 2017, Samantha Cameron's fashion brand Cefinn has garnered widespread acclaim, gracing the wardrobes of notable figures and even royalty. Its contemporary designs have been worn by the Princess of Wales, Queen Camilla, the Duchess of Edinburgh, Zara Tindall, and Princesses Beatrice and Eugenie. With family at the heart of her company - 'Cefinn' is a loose acronym of the founder and her four children's names - Lady Cameron serves as creative director.
The wife of former prime minister and foreign secretary David Cameron has had a distinguished career, having previously served in the same role at luxury goods brand Smythson and as an ambassador for the British Fashion Council. Cefinn prides itself in creating pieces that customers can 'love now and wear forever,' a philosophy that resonates well with today's Royal Family, who are praised for re-wearing their favourite pieces. To date, Kate Middleton has showcased three Cefinn dresses, including the 'Petra' leopard print midi during a royal engagement in Nuneaton last year (above) Samantha Cameron launched Cefinn in 2017 and the brand has since become a favourite of the royals and other celebrities The womenswear brand, which has a flagship store on Elizabeth Street in Belgravia, works with a select number of high-quality factories across the world.
While every item is designed by Lady Cameron, the garments are produced in the region where the fabric comes from for what she says are sustainability reasons. For.
