How Samantha Cameron's fashion brand Cefinn is becoming a royal favourite: Kate, Camilla, Sophie and Eugenie have all sported her designs READ MORE: Kate's (fashion) wonders of Wimbledon since her debut in 2011: From a Jenny Packham tennis ball dress to a deluxe Balmain blazer By Rebekah Absalom Published: 07:10, 15 July 2024 | Updated: 07:10, 15 July 2024 e-mail 1 View comments Since launching in 2017, Samantha Cameron's fashion brand Cefinn has garnered widespread acclaim, gracing the wardrobes of notable figures and even royalty. Its contemporary designs have been worn by the Princess of Wales , Queen Camilla , the Duchess of Edinburgh , Zara Tindall , and Princesses Beatrice and Eugenie. With family at the heart of her company - 'Cefinn' is a loose acronym of the founder and her four children's names - Lady Cameron serves as creative director.
The wife of former prime minister and foreign secretary David Cameron has had a distinguished career, having previously served in the same role at luxury goods brand Smythson and as an ambassador for the British Fashion Council. Cefinn prides itself in creating pieces that customers can 'love now and wear forever,' a philosophy that resonates well with today's Royal Family , who are praised for re-wearing their favourite pieces. To date, Kate Middleton has showcased three Cefinn dresses, including the 'Petra' leopard print midi during a royal engagement in Nuneaton last year (above) Samantha Cameron launched Cefinn in 2017 and the b.
