Global fast fashion label Shein, Mukesh Ambani’s latest play in retail, is expected to disrupt the USD10 billion fast fashion market in India, a category that faces intense competition from domestic players like Myntra and Zudio on one hand, and global ones such as H&M and Zara on the other. Shein, operated by Roadget Business Pte Ltd, which moved its headquarters from China to Singapore in 2022 for regulatory reasons, reported profits of.
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