Nigeria’s e-commerce industry stands as the largest in Africa, currently valued at $13 billion annually, with projections indicating a potential surge to $75 billion by the next decade. Despite these staggering figures, the contribution of this industry to the growth of Small and Medium Enterprises (SMEs) remains under-realised. HoganHost, Nigeria’s leading web hosting firm, is stepping up to address this gap with a revamped marketing strategy aimed at encouraging SMEs to establish a robust online presence.
The online e-commerce sector in Nigeria is dominated by major players like Jumia, Konga and Jiji, leaving a significant portion of SMEs yet to tap into the vast opportunities offered by the digital landscape. According to a report by SMEDAN, despite the presence of approximately 37 million MSMEs in Nigeria, only about 100,000 .ng domains have been registered to date, reflecting a mere 0.
25% utilisation of the internet for business growth among SMEs. In a strategic shift, HoganHost founder and CEO, Joseph Effiok Hogan, sheds light on the company’s renewed focus on empowering small businesses through their digital transformation. Recognising Nigeria’s immense market potential, Hogan emphasises the need for increased online business activity in a market where less than 0.
25% of small enterprises have an online presence. This pales in comparison to other developing countries, such as South Africa, Kenya, Ghana, India, and Brazil, where online domain penetration exceeds.
