Incorporated in 2018, eské deals in luxury handbags, laptop bags, accessories, luggage and travel items for men and women In FY23, the startup's total revenue, including sales of both manufactured and traded goods, amounted to INR 8.5 Cr In the $3.7 Bn handbag market, where the online handbag market alone is currently worth $500 Mn and projected to reach $800 Mn by 2028, the startup’s competitive advantage is its in-house manufacturing In India’s rapidly evolving $63 Mn fashion and lifestyle market, several young D2C brands have cropped up in the past few years to cater to the swiftly changing demands of a new-age consumer.
Flush with investor capital, these brands are also locking horns with legacy players (both local and global) to serve the country’s 190 Mn+ digital shoppers. However, there is a glaring mismatch between costs and the quality of products being offered to end users. For context, a more durable designer product may force new-age shoppers to cough up a fortune or drop products from their shopping carts, owing to their sky-high prices.
Peeved by the gap in the Indian fashion and lifestyle space, Shivam Khanna founded the D2C lifestyle brand eské in 2018. Today, the fashion and accessories brand deals in luxury handbags, laptop bags, accessories, luggage and travel items for men and women. The brand gives tough competition to the likes of Aldo, Tommy Hilfiger, Da Milano Leathers, Hidesign, Louis Vuitton, Bugatti, Coach and other luxury brands by provid.
