Winning Social Media Gold in The Drum Awards for Marketing Americas is Crocs. Here is the award-winning case study. Example of winning work Objectives Coined by Crocs fans, Croctober (aka October) is a month-long celebration of Crocs loyal and creative fans.
What started as a single day, Croc Day (October 23rd) has turned into a month-long takeover in celebration of Croc Nation. Crocs joined in over recent years, rewarding fans with unbeatable offers and new limited-time product drops that fans have come to expect. As October gets more crowded and holiday deals are coming in hot earlier every year, we needed to do something bigger, bolder, and unexpected to cut through the noise to celebrate fans in a way that only Crocs can.
Croctober 2023 was our chance to put our die-hard fans on the Mega Crush pedestal they deserve for an entire month. Strategy We built our strategy on a fan-first insight—people who love Crocs REALLY love Crocs and use them as a canvas for the ultimate form of creative self-expression. These fans deserved a strategy that matched their unparalleled creative energy, so we made them the main characters and voices of Croctober.
From making them the heroes of our content and literally crowning our first group of Croc Stars to creating a tribute to them in the literal night sky with a constellation of stars, we were determined to center our fans in everything we do, including our design process. To kick off our celebration of fans, we set out to give them a p.
