featured-image

In the early 2010s, a raw, uncompromising sound began to emerge from the streets of Chicago's South Side. This sound defied the commercialized rap of the mainstream and captured the harsh realities of life in poverty-stricken, violent neighborhoods. A young artist named ignited this sonic revolution with his gritty rhymes and menacing beats, creating a new hip-hop subgenre: drill music.

Born Keith Farrelle Cozart, is attributed to the development of the drill sound. Chief Keef's songs, from his breakout mixtape to his debut album , exhibited drill's raw, aggressive lyrics accompanied by ominous beats. Chief Keef's sound included elements that would come to define drill music.



His flow was unique—a melodic, almost slurred delivery that prioritized vibe and emotion over technical proficiency. With ominous synths, hard-hitting 808s, and an intense cadence that reflected life on the streets, his beats were menacing. Moreover, Chief Keef's music conveyed , an expression of marginalized communities' struggles and triumphs.

Often overlooked or misrepresented in mainstream media, his lyrics paint vivid pictures of the oppression he grew up in. The impact of Chief Keef's pioneering work was felt almost immediately. , his breakthrough mixtape launched him onto the scene in 2012.

The project, which included viral hits like "Love Sosa" and "I Don't Like," showcased Chief Keef's unique sound and style. The "I Don't Like" music video offered a voyeuristic glimpse into Chief Keef's world..

Back to Fashion Page