When Charli XCX presented her creative team with her idea for the brat album artwork – black pixelated text splashed across a green backdrop – “we were skeptical,” says creative director Imogene Strauss. “She had a very clear vision for what she wanted, though..
.The goal wasn’t to make something that everyone is going to like, it was to make something that will make people think about why they don’t like it.” See latest videos, charts and news See latest videos, charts and news And with time, Charli’s prediction that fans would have a strong reaction to the cover image proved correct.
“There was a moment in this campaign where the public consensus online was that Charli’s album cover was lazy and ugly, which of course was her whole goal,” adds photographer Terrence O’Connor. “Charli’s natural instinct is to go against the grain, which is why she’s so inspiring.” From the start of her career over a decade ago — when she notched three top 10s on the Billboard Hot 100 from 2013-2014 — Charli XCX has not just leaned left of center, but over time has become a new center entirely.
And not only does her sixth album brat (out on Atlantic today, June 7) solidify as much, but it celebrates that fact — while also occasionally bemoaning it. (As she sings on “Rewind”: I used to never think about Billboard/But, now, I’ve started thinking again/Wondering ’bout whether I think I deserve commercial success.”) Even before the album arrived, its.
