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The past few months have certainly been a boon for jewellery that tells the time. Or indeed jewellery that stops time. Such as the watch choker Taylor Swift wore to the Grammys earlier this year with the hands set to midnight.

Swift, no stranger to Easter eggs, left her fans breathlessly pondering the meaning behind the choker and its midnight setting. The piece itself was a vintage Concord watch on a choker by Lorraine Schwartz. Swift isn’t the only celebrity getting in on the trend.



Rihanna is another fan of the watch choker , most recently opting for a blinged out number by Jacob & Co. Emma Chamberlain wore a timepiece choker to the Miu Miu spring/summer 2024 show during Paris Fashion Week and Olivia Rodrigo posed for Rolling Stone with a watch choker (and a miniskirt made from timepieces). {"@context":"https://schema.

org","@type":"ImageObject","caption":"Rihanna sporting a Jacob & Co Flying Tourbillon set with diamonds as a choker at Louis Vuitton’s Paris fashion show. Photo: Handout","url":"https://cdn.i-scmp.

com/sites/default/files/d8/images/canvas/2024/06/12/c8bdc2df-23bc-4578-83f6-89899c6df3ab_0093d74b.jpg"} Rihanna sporting a Jacob & Co Flying Tourbillon set with diamonds as a choker at Louis Vuitton’s Paris fashion show. Photo: Handout The time-on-a-string trend was reflected in many of the most exciting releases unveiled earlier this year at Watches and Wonders .

Jewellery watches make sense for now. When we hardly need a watch to tell the time, there’s cer.

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